About
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Education
Work Experience
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Lead English & Chinese content team and performance marketing team.
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Develope & execute overall content strategy. Collaborate with event, operation, design, and product team to create and/or finalise product copy and event copy, including company deck, UI strings, event landing pages, announcements, etc.
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Conduct research and provide feedback on existing UI strings, terminologies, and help centre content.
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Establish content plans & SEO pipelines to better drive organic growth.
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Ensure content released is SEO-optimized and enhances brand visibility and user engagement. Supervise content creation including weekly research reports, 101 articles, glossary, etc.
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Manage and cultivate in-house content writers and third party agencies.
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Engage with the Web3 world to keep up to date with the latest trends, protocols, and tokens.
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Conduct internal training on crypto, blockchain, and finance to help team members stay up to date.
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Build the entire frontend & backend product requirement document for CoinW Content Centre and coordinate with the product, project management, and development team on building Content Centre (CoinW Academy).
Research, conceptualise, and produce English content for Bitget Academy introducing crypto-related concepts and Bitget's new products. Go through SEO pipeline to enhance articles' SEO performance. Help produce SEO landing pages.
Researcher on public goods funding and impact measurement.
Projects
Provide insights based on postgraduate application & admission data from the past 7 years. Build dashboards for applicants from different universities and backgrounds. Explore relations between admission results and applicants’ GPA, GRE score, undergraduate university status, etc. Build prediction models using machine learning.
Creative narrative content for a dating simulation mobile game.
Work with the design & marketing team to compose UI/UX/brand copy for XWG websites. Review content created by other copywriters.
Create & review in-game content.
Conceptualized, designed, and executed high-quality English content across the board including lore, skill descriptions, fighting systems, UI, etc.
Collaborated with lead designer, system designer, and UI & UX designer to ensure compatibility in visuals and copy.
Accumulated over 100,000 downloads on Google Play.
Created English Python courses based on myths and tales in accordance with Forchange’s roadmap for Python learners.
Writing
Research on futures, options, and their perpetual variants.
Volunteering
LXDAO Buidler Card#76 holder
SeeDAO SGN#493 holder
Certifications
SeeDAO SGN#493